Barack Obama The First Social Media President?

An interesting article to read about, especially on the effects of social media.

Barack Obama The First Social Media President?

Yesterday was probably one of the most exciting days of this year, if not the past 4 when it comes to the possibilities of emerging media being pushed to the forefront and actually being a factor in something very important in not just our nation's history but quite possibly world history. Yes, the United States elected its first African American president, but it also elected its first president to utilize technologies beyond email or a cell phone to office to just raise campaign donations.

Barack Obama is the first "Social Media President" in history. He's the first one to understand and harness the power of sharing and communicating through social media platforms to not only get out his message, but to energize a group of Americans into action. Of course it wasn't just Barack alone, it was his campaign team that focused in and realized the power and reach utilizing different aspects of web technologies could bring them. It wasn't just one social media site used either, it was everything working in conjunction with one another, complementing each other and promoting the same singular message of the Change that can happen if people on these sites helped to elect Barack Obama president of the United States of America.

One of my sources on the inside told me that it was some of the people who were on Dean's 2004 campaign team that came in and built upon what they knew, and that doesn't surprise me in the least. Not only did they learn the power of the infamous "Dean Scream" hitting YouTube, but they learned the power of fundraising and brought that to the Obama campaign, improved on it and turned it into a finely tuned machine. So much so that the majority of Obama's donations came from donors giving $200 and under.

So what kind of technology did Obama use? Let's take a quick, deep look at what was implemented.

President-Elect Barack Obama Social Media Strategy:

• My.BarackObama.com

  This is a section of Obama's website that enlisted thousands upon thousands of supporters to blog, to share, to communicate and to get the word out about voting in the elections. The campaign team utilized this as a vehicle to mobilize thousand of volunteers, as well as get the "buzz" going about his campaign.
  
  

• Barack Obama's Blog

  Barack's blog was constantly updated, members of his team constantly were adding content here to keep people coming back, interested and engaged. The blog encouraged conversation, engagement and it very rarely contained any of the typical "spin" you'd see on other political blogs that read like press releases.
  
  

• Barack Obama on Flickr

  The campaign was constantly taking pictures and uploading them to Flickr. The pictures didn't just stay on Flickr though, they were used on the website in the photo gallery as well. Sets of different campaign stops, events, people voting, people participating in "watch" parties. Anything and everything that people were taking photos of from the campaign were here. The big note here, most of these pictures weren't professional at all, they weren't staged, they were "real". Campaign volunteers taking pictures of the campaign from their view and contributing in the conversation.
  
  
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  Barack Obama's YouTube Channel

  Videos, Videos, Videos! Talk about a powerful mechanism of communication, it's definitely video. When you hear people talking about a speech Obama made, you could find it on YouTube. Take for example the "Yes We Can" speech from Nashua, NH back in January, 2008. This speech even inspired not just the "Yes We Can" tag line to take hold, but it also inspired a song and music video produced by Will.i.am. The video's been viewed over 1.8 million times. The huge factor here, it's not just his speeches out there, it's campaign team footage of voting lines and involvement. That's engaging and sharing!
  
  

• Barack Obama on Linked In

  Utilizing LinkedIn through the groups was the major use here. People on linked in started discussions, asked questions and the campaign and it's volunteers all took part in the conversation. Even now the day after the election, the Obama for America group is quite active with congratulations and messages looking forward to 2009.
  
  

• Twitter & the Barack Obama Campaign

  Of all the social media pieces of the Barack Obama Campaign Puzzle, this piece might be the one that wasn't used to its greatest potentional. Mostly used for announcing campaign and rally stops and that you could watch them live via streaming video, the campaign really missed out on connecting with users they way it has on other social media venues. It could have connected it's blog via TwitterFeed and also employed a higher level campaign volunteer to ask the Twitter audience engaging questions.
  
  

• Social Networking with Barack Obama

  From Facebook & MySpace to BlackPlanet and Asian Avenue, Barack's campaign was everywhere in social networking sites. Everyone was included, faith based networks, race based networks, age based network and even event based social networks all could participate in the conversations happening with the Barack Obama campaign on these sites.

What's Next for Barack Obama & Social Media?

Now that the campaign is over, what's next? Do all of these profiles go away? Are the abandoned because they've served their purpose? Doe Barack Obama now go off to that big white house on Pennyslvania Avenue and forget about the populous he's reached out to, energized and moved to action?

Let's hope not!

I for one would love to see his team transform these from election tools, into political communication tools to help him keep a close tab on the pulse of his constituency. This is a great place for him and his new staff to monitor the heartbeat of a ever changing America. An America that's becoming increasingly tech savvy, well educated and engaged. Maybe, just maybe, he'll have a team that works as his Social Media team, just like companies are doing with monitoring, listening and engaging customers.

We are, afterall, Barack Obama's greatest customers.

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