Top 10 Video Sites

FYI

The video numbers are quite staggering. comScore Video Metrix’s reports that over 10 billion videos were watched in December 2007, with about 75% of all American’s online in December watching at least one video.

Online users are actively searching for videos. Google trends shows that more people are looking for videos than are interested in shopping or news.

You know that YouTube is the 10,000 pound gorilla in the video space, but who are the other websites that you should be looking at, and who visits them? Using Quantcast we have put together a list of the top 10(actually its top 11) video sites that social marketers might be interested in, and who visits these sites.

YouTube.com
You cannot have a discussion about video sites without beginning with YouTube. Youtube.com is a huge site that reaches over 62 million U.S. monthly uniques. The site caters to a slightly female (51%) audience that is young (between 18-24) and white (73%). Interestingly 51% of YouTube visitors have a household income over $60k and 53% have attended college or graduate school.

Dailymotion
Dailymotion.com is a top 250 site that reaches over 48 million monthly uniques, of which 6.5 million (13%) are in the U.S. The site appeals to a somewhat male audience (60%) that earns between$30-$60k a year.

For a video site with such a large user base, Dailymotion is rarely mentioned in the US in mainstream media. Dailymotion allows users to browse videos by searching tags, channels or user-created groups; the search system also introduces results based on things other users have searched for. The maximum size of a video per file is 150 MB (compared to 100 MB for YouTube). Video limit is 20 minutes (compared with YouTube’s 10 minutes)-

Metacafe
Metacafe is one of the world’s largest video sites that specializes in short-form original content - from new, emerging talents and established Hollywood heavyweights alike. With 27 million unique vistors a month (9 million in the US), Metacafe is the second largest video site in the US.

Metacafe attracts a heavily male (61%) audience, between the ages of 25-34 (23%) with a household income of between $30-60k (36%).

Metacafe was ranked second behind MySpaceTV in number of user comments per video posted in 2007. The “Metadata Metrics” report from AccuStream iMedia Research equated user comments with engagement.

Imeem.com
Imeem.com is a top 250 site that reaches over 21 million monthly uniques, of which 7.4 million (35%) are in the U.S. The site is popular among a very slightly female biased, more African American, younger group.

Launched in October 2004, Imeem.com has both a social network structure as well as a content browsing/filtering structure similar to that of Flickr and YouTube. Quantcast ranks imeem as the top social music site.

Vids.MySpace.com
Vids.myspace.com is a top 250 destination that reaches over 10 million U.S. monthly uniques. The destination attracts a female slanted (57%), youthful (38% are under 24) audience that earns between $30-60k a year. In early 2007, MySpace introduced MySpaceTV (http://myspace.tv/), a service similar to the YouTube. MySpaceTV is now in beta mode, and will be probably be launched as a separate site in either 2008 or early 2009.

Google Video
Video.google.com is a top 250 destination that reaches over 6.0 million U.S. monthly uniques. The destination caters to a young (18-24), white (71%), male audience (53%). Google video attracts a slightly younger audience than YouTube.

Video.MSN.com
Video.msn.com is a large destination that reaches over 2.7 million U.S. monthly uniques. The destination appeals to a slightly female audience (51%), older group (52% are over 45)

Video.Yahoo.com
Video.Yahoo.com is a top 5,000 destination that reaches over 2.0 million U.S. monthly uniques. The destination caters to a more youthful (18-24 is 31% of audience), male (56%) following that earns between $30-60k.
Yahoo video combines a traditional video search engine, which crawls and links off to videos on different web sites, with a traditional video hosting environment that allows users to upload, share, tag, and host their videos on Yahoo!,

Livevideo.com
Livevideo.com is a top 5,000 site that reaches over 1.7 million U.S. monthly uniques. The site is popular amongst males (60%), 35-44 (23%), who earn between$30-$100k a year(66%).

Blip.tv
Blip.tv is a top 5,000 site that reaches over 1.4 million U.S. monthly uniques. The site caters to a rather male audience (615), between the ages of 25-34. What makes blip.tv different than the other sites is that it focuses on “episodic content” or “shows,” rather than viral video,

Searchforvideo.com
Searchforvideo.com is a top 5,000 site that reaches over 561K U.S. monthly uniques. The site attracts a heavily male audience (57%), that is more affluent (53% earn over $60k) and more evenly distributed amongst the different age groups.

http://social-media-optimization.com/2008/03/top-10-video-sites/